Northline Fit-Out · Toronto, Canada
What a contractor website looks like when it is finished
A contractor website is a portfolio with a phone number. The client is holding three quotes and deciding on evidence, so the site has to show finished work, prove the credentials and make a callback take one tap. Northline Fit-Out is a five-page site built around that. A build like it is $1,800 to set up and $249 a month.
The design direction, and why
Heavy and industrial: condensed capitals, hard rules, hi-vis orange. Built to look like the trade rather than like a software company. A fit-out client is judging whether you will turn up and finish, and a site that looks like a startup landing page reads as somebody who has never been on a site at seven in the morning.
Four decisions that do the work
Contracting is won on evidence and lost on doubt. These four are about removing doubt.
A page per project, not a gallery grid
A wall of thumbnails proves you own a camera. A project with a client type, a scope, a duration and a before-and-after proves you did the work. It also gives you something specific to send a prospect instead of a link to everything.
Before and after from the same position
The same corner, the same lens, the same height. This is the most persuasive thing on a contractor site and the most commonly botched — a pair shot from different spots looks like two rooms and proves nothing.
Credentials on a page of their own
Insurance, certifications, associations, safety record. It is the page nobody visits until they are about to hand over money, and then it is the only page that matters.
Callback, not a contact form
A contractor client is on a site with dusty hands. "Leave a number, I will call you back" converts better than a form with six fields, and the site says when the call will happen.
The five pages
Weighted towards proof. Three of the five exist to answer "have you done this before".
- HomeWhat you build, for whom, at what scale, and a callback button that follows the page down.
- ProjectsFinished work, one entry per job, with before and after and what the scope actually was.
- ServicesBy trade, so somebody looking for one thing can see you do it.
- CredentialsInsurance, certifications, associations, safety. Dull and decisive.
- ContactCallback request, service area in text, and the hours somebody will actually answer.
The build, in numbers
Measured on the demo you can open, not on a similar site somewhere.
- Pages
- 5
- Time to build
- 7 days from content
- Setup
- $1,800
- Monthly
- $249
- Languages
- English and Arabic
- Project entries
- One page each
Questions people actually ask
How much does a contractor website cost?
A site like this one is $1,800 to set up and $249 a month. The monthly covers hosting, the domain, SSL, backups, monitoring and two content changes a month — for a contractor that is usually adding a finished project. In UAE dirhams that is AED 6,600 and AED 900.
What should a contractor website include?
Finished projects with before-and-after photographs, the scope of each job, your credentials and insurance, the trades you cover, the area you work in written as text, and a callback request. The projects are the site; everything else supports them.
How many projects should be on the site?
Six to ten, each with its own page. Fewer looks thin, more dilutes — nobody reads past the tenth, and each extra page is one more thing to keep current. Replace the weakest rather than adding to the end.
Can I see a real contractor website example?
Northline Fit-Out, linked on this page, is a complete five-page build with a project gallery, before-and-after photographs, credentials and a callback form. The firm is fictional; the site is a real build you can open.
Want this for your firm?
Send me photographs of three finished jobs. That is enough for me to price the site and tell you what it would contain.
Send an enquiry