Halden & Rowe · London, United Kingdom
What an estate agency website looks like when it is finished
An estate agency website exists so that one property can be sent as one link. That means a page per property with its own photographs, price and floor area, rather than an album or a PDF. Halden & Rowe is a five-page site built around that, plus a valuation request. A build like it is $1,800 to set up and $249 a month.
The design direction, and why
Quiet and confident, the way the better independents present themselves. A neutral sans set large, a lot of paper, small letterspaced labels, and the photograph left to do the selling instead of a coloured badge over the corner of it. Property is sold by the photograph. Everything the design does is get out of its way.
Four decisions that do the work
An agency site is judged in the first two seconds of the first photograph. These four decide the rest.
One property, one URL
This is the entire point. An agent should be able to send a buyer one link that opens on the property, with the price and the floor area visible without scrolling. An album, a PDF or a portal listing all fail this in different ways — and only your own page keeps the buyer on your site rather than on a portal showing them three competitors underneath.
Price and floor area on the card
Not just on the detail page. A buyer scanning a list is filtering on two numbers, and making them click to find out costs you the ones who would not have clicked.
For sale and to let are separate lists
They are different audiences with different urgency. Mixing them means everybody scrolls past half the page, and the two are rarely equally important to your business.
The valuation request is the real conversion
Buyers browse; sellers are the business. The valuation form is on every page, not buried under "contact", because an owner idly wondering what their flat is worth is the most valuable visitor the site gets.
The five pages
Four templates and one that repeats — the property page is written once and used for every listing.
- HomeWhere you operate, what you have on, and the valuation request.
- ListingsFor sale and to let as separate lists, price and floor area on every card.
- PropertyOne page per property: photographs, price, floor area, description, and the agent to call.
- AboutThe team, with faces and direct contacts. Property is a relationship business and an anonymous agency reads as a portal.
- ContactThe office, the hours, and the valuation form again.
The build, in numbers
Measured on the demo you can open, not on a similar site somewhere.
- Pages
- 5 templates
- Time to build
- 7 days from content
- Setup
- $1,800
- Monthly
- $249
- Languages
- English and Arabic
- Per property
- Its own URL
Questions people actually ask
How much does an estate agency website cost?
A site like this one is $1,800 to set up and $249 a month. The monthly covers hosting, the domain, SSL, backups, monitoring and two content changes a month. Listings that change weekly are usually better handled by a feed or a small admin screen, which is quoted separately.
Should every property have its own page?
Yes. It is the reason to have a site at all rather than only a portal listing. A page per property means the agent can send one link, the buyer sees your branding instead of three competitors underneath, and the property itself can be found in search.
What should an estate agency website include?
A page per property with price and floor area, separate lists for sale and to let, the team with direct contacts, the areas you cover written as text, and a valuation request on every page.
Can I see a real estate agent website example?
Halden & Rowe, linked on this page, is a complete build with listings, a full page per property, the team and a valuation form. The agency is fictional; the site is a real build you can open and click through.
Want this for your agency?
Tell me how many properties you carry and how often they change. That decides whether this is a five-page build or needs a small admin screen.
Send an enquiry